Red stands for energy, confidence, courage, power and intensity.
It attracts attention, prompts action and alerts about dangers.
Soft and light red colors are associated with love, passion, romance and joy. Pink represents love and friendship; it is traditionally a female color and it denotes passiveness.
Strong and dark red tones are linked to leadership, anger, danger, stress and action.
Dark pastel red (close to brown) is considered a male color and it suggests stability.